Inspired by the triathlete looking to set a new PR, the GEL-Hyper tri 3 shoe is designed to accommodate the foot's natural motion and eliminate the potential for blistering. Drainage ports are integrated into the outsole to allow for faster drying when exiting the water, while our speed lacing system and strategically placed hole in the tongue allow for easy on/off access - enabling the athlete to shave off crucial seconds.In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.